Courier business involves transportation of documents, small and large packages. With the collapse of postal services in Kenya, an opportunity opened up for entrepreneurs to fill the gap. Currently the big players in the market include multinationals such as G4S, DHL alongside bus companies such as Akamba Bus Services and Easy Coach.
There are other small players in the industry most notably Data Rush Courier Services located in Upper Hill. These smaller companies tend to do same day deliveries around town. They do also have long distance deliveries that take a day. Delivery is done on motor bikes as well as bicycles for the town services and Lorries and vans for long distance delivery services.
What you need to know:
You will need a business name and license. When you are considering location you’ll find that urban areas are more in need of courier services. Most rural areas may not need a courier service at all. In this business it is not uncommon to work on odd hours to ensure that the delivery is done on time. The key to success in this business is trust which you attain by on time deliveries and careful handling of packages.
Your vehicles whether cars, motorcycles or bicycles must be well maintained. You need find out information in advance and determine the quickest, cheapest way to get there.
If you are serious about starting this business you will need to employ people to run the business some of the positions that you will have to fill include;
If you employ couriers keep in contact with them, and make sure they’re on time and that the customers are happy with the service they give.
Recurring Monthly Expenditure:
Some of the monthly expenses include;
- Vehicle insurance premium
- Vehicle maintenance
- Office Supplies
The target market for courier business includes individuals, institutions and businesses that require timely and cost effective delivery of materials. If you can get business clients who have a regular schedule of deliveries, it will be to your advantage. You will have to prove yourself as reliable and trustworthy for you to get business.
One of the most effective ways of getting new clients is prospecting. This involves knocking on doors, making phone calls and building your network of contacts. Think of businesses that might be needing courier services and go over and talk to them. Prospecting is the fastest way to get new clients. In marketing your business you’ll find that it is a game of numbers. Each client you sign up is a future source of repeat business and referrals. A positive and friendly attitude and approach is useful in building a client list. You need to find out how much you will charge for your service